An employee just asked me for a 50% raise.
I approved her request but with one caveat…
That she focuses on creating at least 50% more value for clients, instead of only on how she can be paid more.
Because what we earn as an employee or business owners is based more on the value we can provide than how well we negotiate.
In the short run, you can haggle, change jobs, or raise prices.
But in the long run, when you create massive value– usually via scaled-up people, processes, and platforms– you get massively rewarded economically.
Focus more on solving problems in the outward marketplace than an inward justification of what you think you’re worth.
What are you doing to scale up the value you generate?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
