This is our 21 year old CEO, keynoting in front of a couple of thousand people.

Pretty impressive, right?

But these moments mean nothing unless you boost them on Facebook.
Here are the most recent posts– and you can see that the ones not boosted don’t get very far:

Now I didn’t originally intend to spend almost a thousand dollars on it.

I had put a dollar a day for a week (so a $7 budget) to see how it would perform (here’s how).
And then I increased the budget over the last couple of years until I’ve now spent almost a thousand dollars.

This content is always good, so by the time 2018 rolls around, I will have spent perhaps $1,400– at about a dollar a day.

You can boost nearly anything to make yourself look like a big deal:

Now it says that 7,000 impressions are paid out of the 13,000 total. But actually, it was the boost that drove perhaps 98% of the traffic here.

This isn’t a bug on Facebook’s part– just that any follow-on interaction after the paid impression counts as organic.
In other words, if I boost a post and it reaches you, then you like it– your 500+ friends that see your like count as organic.

So, if anything, you’re undercounting the performance of your boost.
And that’s not counting the fact that your subsequent organic posts have more power, not just because you have more fans.

Have you considered that you might be under-reporting?

To become more “famous”, you have to associate with folks who are “bigger” than you– people who are your mentors, partners, friends, and fellow speakers. For example, Mari Smith is the queen of Facebook marketing, so she’s in the pages we watch:

So when you get mentioned by Mari, you’d share that post and then boost to a saved audience of Mari’s fans.

This is how to throw fuel on the fire.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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