Decide on a topic you absolutely, authoritatively want to DOMINATE.  Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche.  

Blogs that get traffic— not random corporate or personal blogs– are the realm of EXPERTS who go so deep in an area that Google can’t help but index their terms.

Growing blog traffic isn’t about short-term SEO tricks, but having content so deep and consistent that there’s no question to a human or bot that you have the best posts, deserving of that top ranking in Google.

When you have those 18 people that you interview via video (perhaps as part of your “podcast”– people won’t say no to being on a podcast), chop these interviews into blog posts.  Embed those videos, too, which help you rank in video searches, too.

If you’re launching your blog, don’t give up after the first couple of posts– get to 100 posts deep on that topic, at least one post per day. Decide on a topic you absolutely, authoritatively want to DOMINATE.  Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche.  

Blogs that get traffic– not random corporate or personal blogs– are the realm of EXPERTS who go so deep in an area that Google can’t help but index their terms.

Growing blog traffic isn’t about short-term SEO tricks, but having content so deep and consistent that there’s no question to a human or bot that you have the best posts, deserving of that top ranking in Google.

When you have those 18 people that you interview via video (perhaps as part of your “podcast”– people won’t say no to being on a podcast), chop these interviews into blog posts.  Embed those videos, too, which help you rank in video searches, too.

If you’re launching your blog, don’t give up after the first couple of posts– get to 100 posts deep on that topic, at least one post per day.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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