Dennis Yu

What I've learned about entrepreneurship and getting stuff done

– 2 hours of learning followed by an hour of doing beats 3 hours of doing.
– If you have to say you’re an influencer, successful, honest, or whatever– you’re probably not.
– Things are never as bad, or as good, as they seem, at the moment– so slow down a bit.
– Why do people buy? There’s the “real” reason and socially acceptable reason. Appeal to the emotion first, then the logic.
– Successful companies are based on teams, not heroes. If you are growing your business, do you have a partner and several mentors?
– The “secret” of Facebook ads or the newsfeed algorithm is not a magic formula, but mastery of the fundamentals– goals, content, targeting.
– If a picture is worth 1,000 words, then a video is worth 1,000 pictures and 1,000,000 words. Make one-minute videos the heart of your marketing strategy by organizing your people and the process around it.
– Having a few high-quality friends is worth more than “knowing” everyone out there.
– Most people are struggling on the inside, but put on a good face– so be nice whenever you can.
– Occam’s Razor is a good lie detector and problem troubleshooter– the simplest explanation is usually the most likely.
– Dunning-Kruger variation– those who talk the most, know the least. The best people to know are not the most famous ones unless your goal is to be famous.
– I’ve gotten more stuff done by sleeping 7 hours each night than “hustling”. That hour of clear thinking is worth 5 hours of tired, mistake-ridden zig-zagging. I justify working out as a business investment in my mind.
– It’s okay to say NO– you don’t owe anyone your time. And without a filter, you can’t really say YES to what matters. Mari Smith taught me to say NO to anything that wasn’t a heck yes.
– Don’t confuse motion with progress. I work only 3 hours a day since I need 2 hours to learn and 3 hours to teach (#LDT = learn, do, teach).
– Perhaps the biggest learning– to consciously make time for GRATITUDE at the start and end of each day, to appreciate the awesome people I’ve been taking for granted.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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