I get more engagement on LinkedIn than on Facebook– can you believe that?

LinkedIn is a bonanza, since it’s a big audience with little competition.
Milk this for the next few months, just like the early days of Google or Facebook.

Check out these posts and see what you can pick up for your own postings.

A picture with Mark Zuckerberg helps.

Or how about…

Expect about 1% of people to like your posts on average:

The ones that celebrate job success and are inspirational seem to do the best, especially with important people:

Almost as good are ones where you express vulnerability:

Look at where the post gets cut off, so people are curious to click to expand more:

The LinkedIn algo is counting these clicks as engagement.

One minute videos seem to do better than any other post:

Experiment to see what works best for you.

Some other thoughts:

• Timing doesn’t matter much, since this isn’t Twitter (dies in 15 minutes) or Facebook (dies in 4 hours).
• You don’t need a lot of connections– but when you post good stuff, a lot of people will want to connect with you.
• You can’t boost these posts, like you can on Facebook and Twitter– at least, not yet.
• Try recycling content between your blog and Facebook– LinkedIn told me there’s no algo penalty for duplicate content.

You don’t need a ton of connections to get traffic– and more important, more business, from LinkedIn posts.

Hope you also discover LinkedIn as your secret lead gen weapon!

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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