What would I do if I had to start from ZERO today...
Zero experience. Zero network. Zero money. I was asked this question the other day, and my answer is simple.
Find someone who has done what you want to do.
The value of mentorship cannot be overstated. My own mentor was the former CEO of American Airlines, and without his influence in my life I would likely not be doing what I am now in my career.
The great thing about having a mentor is that it’s proven expertise– they’ve achieved what you want to do. A mentor can provide you with the money, connections, and experience that you would otherwise have to gain through many years of failure and painful lessons.
If you find yourself struggling– maybe it’s because you’re working too hard, relying upon your own knowledge and your own network, your own ability to keep things going– then I would highly suggest seeking a mentor.
You may be surprised at the growth and opportunities that will present themselves much sooner as a result of having one.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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