They’d kick you off campus if you wore Adidas going into a meeting.
When Carl’s Jr. was a client, I ate their Western bacon cheeseburgers all the time.
In Vegas, I try to stay at MGM-owned properties, to honor the client.
Not just because they are a client, but because I have been a fan and am still a fan.
I’m wearing Nikes right now, even though we completed our analytics and ads project a couple of years ago.
When you use your clients’ products, you become a better marketer, because you see things through the eyes of the customer.
The most powerful marketing is when you generate true advocacy.
Imagine if the CMO of General Motors drove a Honda to work every day.
Honor your clients and honor your passions!
Then you have the integrity and congruency that attracts more passionate brands your way!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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