Why would the refundable fare be cheaper than the advance purchase or web-only fare (not offered)?
The curse of being an analytics person is that you can’t help but do the math.
The 10 piece chicken wings are $10, while the 20-piece wings are $15– so sometimes you order the 20-piece since the average price per piece is 75 cents, instead of a dollar. And the incremental cost per piece is only 50 cents.
For those who travel on a budget, you’ll recognize the screenshot above to be Greyhound. Going direct from Portland to Grand Rapids is nearly $500, as opposed to just over $200 to Detroit, plus a 4-hour bus.
Worth it, my friends?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
