Ink creates permanence, forcing you to be sure about what you put down– you can’t erase it.
When you write in pen, you’re signaling commitment.
Like a tattoo versus a sticker.
I used to only use pencils– and I had binders and binders full of notes in smudgy pencil.
But I found that I hardly even erased anything– though the thought of being able to do so was comforting.
And come to think of it, I hardly ever revisit my notes– do you?
Using ink is like formulating a strategy, while the pencil is for tactical adjustments.
You better be sure of your strategy and not be changing it every 10 minutes.
If you only have a pen, you’re forced to choose to write down only the things that you’re sure enough about that they’ll still be true in 10 years.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
