What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different.
They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need to focus on reels. YouTube content should be long-form, while LinkedIn is for your resume or business tips.
From a consumer’s perspective, that’s true. But we work for our clients to drive sales, not just entertain or inform. When I’m on social media, my goal is to drive sales, not target everyone on LinkedIn or TikTok.
On TikTok, I can target older people or any audience by focusing precisely on who I want to reach and the content I provide. It’s channel-independent.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
