Dennis Yu

Why you should not help friends

If you’re reading this, you’re a digital guru among your friends– called on for all manner of tech support issues. They expect magic– and for free.

So don’t help them if:
– You believe that doing so will lead to introductions to some powerful person. This white lie rarely produces anything.
You expect anything in return. They are now your worst client– freetard, to be more exact, since they’re not paying. Yet they expect immediate service at the highest urgency.
– There are sweet whispers of making money later. They’re not paying, so they’re never going to treat this with the care as if they were.

But do help your friend out if:
– You truly care for them and want to see them succeed, independent of any business arrangement.
– You believe in karma, whether or not it will come back to you any time soon.
– You believe in their cause.

If you agree to help, make sure you both have clear expectations of what you’ll do and when. The worst thing that could happen is them paying you a nominal fee, then believing that gives them priority access to your time.

Best thing is to give some helpful tips at no cost, then putting the ball in their court to take some action. Better to teach them how to fish than make them lazy and demanding.

What can you do for them that makes maximum impact for them, but costing little of your time? Do that.

Don’t expect them to understand you are running a business and have normal expenses. They are freetards. Treat them with love.

How about you? Any reasons I’ve missed here or any horror stories to share?


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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