Dennis Yu

Worth

Imagine if the score of the game was based on how many points each player thought they should be able to score.

The referee would simply tally up the wishful points from the players on each team and then declare which team won!

We had a candidate demand triple the starting salary of his position.

Rather than actually do a few tasks to demonstrate he was capable of the senior role, he tried to negotiate.

He offered to dock his requested pay by 10%. But our response was that he should be paid what he thinks he’s worth. Any less and he wouldn’t be happy with his job.

So then he said that he needed the money because he has high family expenses. But so do many of us, and this is not the welfare system.

The Facebook and Google systems reward you by performance, not taking into account the race, age, gender, or number of children of the person making the ads.

We might not like the result, but it is fair.

And the same is true in a cross-country race or marathon race. It’s how fast you can demonstrate you can run.

Not how good you look in your outfit, how hard you plead with the clock at the finish line, or how fast you think you could maybe run.

Reward people by what they can do, not what they hope.

But still, give them the opportunity to prove themselves and make available the training facilities for those who are earnest and respect the game.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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