Dennis Yu

Worth

Imagine if the score of the game was based on how many points each player thought they should be able to score.

The referee would simply tally up the wishful points from the players on each team and then declare which team won!

We had a candidate demand triple the starting salary of his position.

Rather than actually do a few tasks to demonstrate he was capable of the senior role, he tried to negotiate.

He offered to dock his requested pay by 10%. But our response was that he should be paid what he thinks he’s worth. Any less and he wouldn’t be happy with his job.

So then he said that he needed the money because he has high family expenses. But so do many of us, and this is not the welfare system.

The Facebook and Google systems reward you by performance, not taking into account the race, age, gender, or number of children of the person making the ads.

We might not like the result, but it is fair.

And the same is true in a cross-country race or marathon race. It’s how fast you can demonstrate you can run.

Not how good you look in your outfit, how hard you plead with the clock at the finish line, or how fast you think you could maybe run.

Reward people by what they can do, not what they hope.

But still, give them the opportunity to prove themselves and make available the training facilities for those who are earnest and respect the game.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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