If they have to ask the price, they probably can’t afford you.
$1,000 for an hour of my time may seem expensive if you’re counting the minutes.
But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain.
You should say NO to anyone who can barely afford you, too– they will want a refund later.
If you’re not saying NO to most of your potential deals, then you’re not charging enough.
The ones who pay the most are usually the ones who expect the least and are happy to see you.
Your pricing doesn’t have to be something you’re ashamed of or dance around.
State it clearly on your website and in your packages.
You ever haggle with a surgeon over the bill or question their expertise?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
