Wow, how times have changed.

12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments.

Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets.

And only 10% of the mechanics of Facebook ads– messing around in the tools.

I still see a lot of people who are spending 90% of the time on the tools and only 10% in the content strategy/creation– not realizing that the game has completely changed.

Now, the idea of hiring a Facebook ads agency is absurd— any more than you’re hiring someone to microwave your food for you or put your debit card into the ATM for you, while you’re standing there.

The system is so smart that you don’t need to keep touching it or make complex campaign structures.

Are you focusing on creating, curating, editing, and analyzing VIDEO content?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu