You THINK you own stuff, but our digital landlords are in control.
Without that subscription plan, your phone, TV, car, fridge, or even lawnmower is useless.
The new economy is about selling you products but tethering you to critical services.
Because these devices are “smart”– need to talk to the mothership– you must agree to share your data, payment information, and preferences– in exchange for convenience.
Think about what this means for you as an entrepreneur, founder, marketer, or government official.
Politicians won’t know how to regulate this.
The value of a product is largely tied up in bundled services we create.
So the line between products and services is blurred to no longer be a useful distinction.
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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