Dennis Yu

My Twitter profile is worth $286- measuring influence on social networks

So says tweetvalue.com, which is one of many sites in the Twitter ecosystem.  Yet I’d ask– how did it calculate the $286 and how do I go about redeeming that money?

What’s my profile worth?

As of March 22nd, I have 1,233 followers on Twitter and 188 updates.  Perhaps a follower is worth about 20 cents?  But what if my followers are people who are popular and influential, versus spambots?  Does the system account for that?  There is nothing on the site that shows how they calculate, so we have no idea what level of sophistication, if any, exists.

The problem of calculating value is the same one that search engines have with calculating PageRank.  Instead of pages that are linking to one another, you’re working with people.  There are a ton of services that will value what your domain is worth, what level of trust/authority your site has, how many LinkedIn/Facebook/Myspace/(insert the name of your favorite network here) friends you have– all to calculate some measure of influence and popularity.

Where do I sell my Twitter profile?

And even if you could measure popularity– measured by how many friends you have x how deeply you are connected to those friends x how popular they are– there is still the question of what your friends are worth.  Just how much is that rookie Willie Mays baseball card worth you had since elementary school actually worth?  Answer: depends on what someone else is willing to pay.  If there doesn’t appear to be a liquid market (like the NYSE stock exchange) for Twitter profiles, then it’s completely subject to speculation.

For someone else to buy it, they have to be able to monetize it, in turn.  Might as well be selling Dutch tulip bulbs.  And since Twitter themselves don’t publicly have a business model or know what a tweet is worth, then how can anyone be preposterous enough to claim that they know what an individual profile is worth?  One thing you could do is add up the total of all Twitter profiles within tweet worth and the sum would be what Twitter overall would be worth.  Else, you could take the $500MM or $250MM value and then divide that in a logical way among all Twitter users to calculate what a user is worth.   Run the PageRank model and then go backward– has anyone done that yet?

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Update: I now have 2,321 followers and am in the top 98% of Twitter users.  But it’s quality not quantity– not sure how many of these 2,321 are even real people.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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