It’s 3:42 am on a Saturday morning and I’m almost done with my work. These techniques may or may not work for you, but I’ll share anyway:
- Don’t go to bed until you’re done: Why? In the morning, you won’t remember. New things will come up. Knowing you must get your
work done before sleeping brings more focus– it forces efficiency. You can finish on a good note. Downsides– you might have a morning meeting you can’t skip, which means you won’t get enough sleep. You risk becoming addicted to this approach and become a vampire. - Meet in their office, not yours: That way you can leave easily. If they are in your space, not so easy. Plus, walking around will do you good– it’s exercise, plus you see
more than if you sit in your corner office isolated from what’s going on. Being with the troops breeds egalitarianism instead of hierarchy. - Follow up the same day: This is like point #1. When you go to a conference or some get-together and come back to the hotel with a stack of cards, it’s easy to say you’ll follow up in the morning. Don’t. You won’t do it nor will you remember who the person was and what you talked about. An immediate response draws surprise since it’s so rare for someone who gets your card to actually respond. Look at your own experience and judge if that’s true.
- Ask “So what’s the next step?”: This will quickly kill idle chatter, gossip, and complaining. You force yourself or your colleague to find the next action. In meetings, this is especially effective, since most people are just competing for airtime to hear themselves talk. The more people, the more of an issue and the more important to drive to action instead of endless philosophizing.
- Delegate: Yes, even if you could do it better. But don’t do it if they’re not reliable, able to self-diagnose issues (so you don’t have to keep checking in on them), or if it’s core to what your business
does. For example, don’t delegate or outsource product management and requirements writing– that’s defining your business. If it’s
not core– accounting, design, hosting, legal, whatever– outsource. If it’s important, but not critical, then hire someone internally. For an analogy on delegation, you can learn to scale up. - Finish what you started: Don’t go to 90% and think that you’ll come back to it later. That extra 10% will cost you 100% more time to do it later because of something called context-switching costs. Better to have a couple of things actually complete than 10 things 90% done. Knowing that you’ll finish what you started will breed massive confidence in yourself and those around you. Don’t stop midway in a task to look for garage sales or Denver strip clubs, no matter how tempting. Keep going. I wrote this blog post knowing that I would go to bed by 4 am– and this I’ve done.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.