Dennis Yu

Michael Jackson's will and funeral arrangements-- don't make his mistake

Michael Jackson’s estate management challenge.

What Would the King of Pop Want?

The will itself is rather straightforward; the estate, however, is already proving to be a nightmare. A complex labyrinth of assets, music royalty rights, custody arrangements, creditors, lawsuits, and beneficiaries must be negotiated and it may be several years before the estate is settled. While the will is pretty specific (last wife is out; Mom is in as guardian of the kids), so far, little is known about Jackson’s precise wishes for his funeral arrangements, other than the fact he wished to be buried at Neverland. (What to wear: Swarovski crystal-encrusted glove or red leather Thriller-era jacket?).
As the family takes control of the details, it appears that his beloved ranch could become the next Graceland, with Jackson undergoing a double burial; first at Forest Lawn Memorial Park, (in a funeral that will probably be the biggest in entertainment history) and then (after a probable legal battle with California state law) at the now dilapidated residence.
His own parents didn’t even know that Jackson had a will. Given the star’s eccentricities, this is perhaps not unusual, but it’s more common that you might think. According to some statistics, less than 15% of parents have discussed with their heirs how the estate should be divided or what they prefer in their funeral arrangements. This year alone, over 2 million American families will face losing a loved one. Few will actually know what needs to be done after they have received the devastating news.
To date, there have been scant online resources that could fully assist a family in administering the estate of a loved one. But when funeral sites launched in early summer 2009, families, as well as the entire Baby Boomer generation (aging steadily at an alarming rate) were suddenly given the tools not only to plan their own estate and funeral arrangements down to the most minute details, but the ability to spare their loved ones the trauma and stress involved in administering their estate after they shuffle off this mortal coil.
Contemplating what our loved ones must deal with when we’re (hopefully) in the sweet Hereafter may not be pleasant, but if you want the sendoff of your dreams, you want to be clear about what goes to whom and you want to make that transition easier on them, then the new funeral sites are the places to go and start planning—now.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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