Dennis Yu

Don't Let Social Media Hurt Your Business

This is a guest post by Eric Schechter, Social Media Manager at Clickbooth, an Exclusive CPA Network.

More and more businesses are jumping into the Social Media space for a variety of reasons. A lot of them are looking to increase their online presence, listen to what’s being said about their business or industry, and as a way to get to know their customers and potential customers on a much more personal level.

The problem is, many of these businesses enter the space (way too fast), download a bunch of new tools they read about online, and go right at it without doing their homework first. No goals are created, no thought as to how they will use those platforms is put in, and before they know it, their Social Media presence has hurt them more than it’s helped.

Let’s take a look at a few of the more common things I’ve been seeing lately…

We’re on Twitter?

I’ve come across a handful of small businesses (and a few franchises) that decided to jump on the bandwagon (not saying it’s a bad thing!) and create a Twitter account so they could interact with their customers, as well as use it to promote company news, specials, discounts, etc. Then, they put one person in charge of it all, and leave it up to them to handle everything.

The next thing you know, a customer goes into their business and talks to one of their employees about their Twitter account (or a specific tweet they made), and they have no idea what Twitter is or that their company is even on it. BIG MISTAKE!

Not only does it show that their business lacks internal communication, but it will also leave a sour taste in their customer’s mouth because it shows that the personal connection they “thought” they made with the company, wasn’t important to them at all.

Before you know it, the word starts to spread online (e.g.: negative tweets, bad reviews, Facebook statuses, blog posts about their company, etc…) and they immediately lose all credibility in the space. You’ll be surprised at the effect this can have on your bottom line. Remember, most consumers look companies up online before they use them, so any amount of bad press can make or break that sale. (Here’s an interesting study on that.) So if you are a business using Twitter, Facebook, a blog, etc..make sure you keep your employees (especially the ones that interact with customers) in the loop of your online efforts, or it could come back to bite you.

You’ll love my product! Let me tell you why! A lot of businesses think that if they are going to see any sales/return from spending time on these social networking sites, they have to constantly promote their business any and every way they can. While I do agree that Social Media is a great way to promote your business/product/brand, your success lies in the approach. No one wants to hear you talk about how great your product is, or how awesome you are in every way possible. By doing this you are merely creating “noise”. Instead, use tools like Facebook and Twitter to develop and enhance relationships with people. Talk about stuff other than your business! Share useful information with them and create and add to conversations where you don’t talk just talk about your brand, but rather learn about your customers, followers, etc…Find out their likes, dislikes, and what they are up to this weekend. It’s developing those real relationships that will create loyal customers for life.

Is anybody there? Once you create your blog, Facebook and Twitter page don’t let those pages stay static. Start LISTENING to what’s being said about your industry, company, and brand, and start contributing to the conversation. If someone leaves a comment on your blog post, respond back. Social Media is a two-way street. It’s not just about throwing your message out there and leaving it at that. If you do, you will start to notice that fewer and fewer people will be visiting your site, listening to what you have to say, and most of all making that purchase. So start creating conversations about your posts and weigh in with your readers. It’s a collaborative medium, so treat it that way! This is the best way to build loyalty and relationships with your readers.

So for businesses that have recently implemented Social Media, or for ones that are thinking about doing it, I urge you to really take a look at what your goals are for this type of initiative and to do your homework first, before you start participating in the space. Social Media can be a great way to improve your online presence, personalize your company, and most of all create loyal customers for life. However, if you go about it the wrong way, it could do a lot more harm than good. (Some companies that are doing really well in the space are: Pancheros, Zappos, and Whole Foods)

*Quick Tip* Use sites like su.pr or bit.ly to track Twitter posts and Lexicon to track Facebook. This will help you monitor engagement levels and will also show you how these platforms can bring in real $ business.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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