Have you seen Facebook’s new action reporting for ads?

For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days).

To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.”

Some of us are still accidentally basing our Cost Per Fan reporting on the actions count. While actions used to be fans, they now include so many more things, such as the dreaded “other clicks” category. Just be careful that you’re measuring against the right action.

I wish they didn’t hide the impressions and spending figures per ad– but there are only so many columns you can fit, especially if they take conversion tracking to the next level.

Are you excited about when Facebook integrates ad and page analytics?

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