Dennis Yu

Fancy Hands: The REAL Story

I did 310,000 miles last year. Hotels and airports are just a blur. People ask if I’m like George Clooney in “Up In the Air”. I tell them I trust his travel tips as much as I’d trust his medical advice.

The reality of business travel is that it’s tough — a ton of mindless details. And that’s where you need Fancy Hands. You’ll thank me later.

So I lost my luggage on the way to an important business meeting. I sent an email to Fancy Hands and within 5 minutes, they were already on it — calling the airline and the airport, wading through the voicemail mazes, and getting everything arranged.

I’ve done other bonehead things. I left my cell phone at a restaurant that gives you 5% off your bill if you hand it to them (smart move, I think, to keep the place quiet). But I forgot to ask for it back, nor did they remember. I had one of our guys call and he said it wasn’t there. But Fancy Hands did — calling repeatedly to get the manager and got it squared away.

I had a nightmare experience at a hotel (if you travel enough, you know what I’m talking about). Fancy Hands made a series of phone calls and took care of every detail. I even got a night comped for it.

I’m speaking all over Asia on Facebook marketing next year. I forward the conference dates, listing when I need to get there, and they book it for me, after confirming the best options.

I have a bunch of meetings in New York to set up. I give Fancy Hands a list of them and they not only schedule it, but put it in my calendar, making sure to account for the right time zones. And when I meet the clients, they say, “Your assistant called to reconfirm the meeting.”

The online meetings go into our WebEx and schedule all the details. They call the client to let them know if I’m running late.

I smile at these things.

It’s $50 for 15 requests a month. I’m on the premier plan of 50 requests for $150 a month. Either way, just one or two saves pays for itself.

In the last 3 months, they’ve made 168 phone calls on my behalf, logging 536 minutes. That’s a couple of days back of my life so I can do laundry and scout out the best wings in each city.

No, wait — they have arranged for my laundry to be done on the road and made recommendations for the best wings, too. It’s all done for me.

We do have a couple of virtual assistants. For those folks who don’t know, you can hire staff from the Philippines for a buck or two an hour to do similar sorts of things. However, the Fancy Hands folks are in the US, well-educated, witty (you’ll see what I mean later and how important that is in problem-solving skills), and super reliable.

So you could “save” a few dollars with a part-time VA (virtual assistant), but in the end, you’ll regret the headache of having to train them to know that, for example, there are 3 major airports in San Francisco Bay area — and one might have the direct flight you’re looking for. Their professionalism and courtesy are the same as you’d expect from an executive assistant to someone in a publicly traded company.

In other words, no need to “manage” them.

I’m wondering how Ted Roden, the founder, does it. Maybe he’s secretly doing all this himself, enslaved an army of extra-terrestrials that work via a time-warp portal, or found a way to recruit intelligent, cheerful house moms. I’m guessing it’s the latter, though I have seen one guy respond. Ted has replied a couple of times to my messages — so we know he’s watching. Maybe he’ll leave a comment here!

I’m not going to repeat everything on their website — the features of their system, clever examples of how FH can give you time back, or how successful their company is by delivering service so WOW that I have to write about it here. But others gladly write about them, too.


  • You can kick back and relax — they can handle any task that doesn’t require physically being there. For example, they posted an ad on Craigslist to help me find a maid. Then they followed up on the references to make sure they were legit.
  • It pays for itself in one use. Just one emergency, one business trip saved, or an embarrassing moment avoided.
  • They integrate with Basecamp. I still prefer just sending an email to, which automatically recognizes me.
  • They are super reliable. Not sure how their internals works in assigning tasks to agents, but they normally reply within 30 minutes. Unlike contractors, they won’t flake out on you.
  • They are super clever and cheerful. Once they conference called me in with Hotwire to get a booking changed. I was surprised and delighted. I heard they wrote a poem for someone else, bringing that person to tears (in a good way). I wonder if there’s a way to send a gift to the assistant that does the most amazing work.


  • They can’t handle your credit card info. But that doesn’t mean they can’t book flights, hotels, etc. You just give them your logins. They can’t handle Verizon, since Verizon won’t talk to anyone except who is on the account.
  • You can’t specify which assistant you want. At first, I thought this would be a big deal since learning the nuances of travel planning isn’t easy. But their agents are surprisingly competent. Only once or twice did they not find the best fare– and international bookings are MUCH harder, as you know.
  • There’s no unlimited plan anymore. I upgraded to the 50 requests per month plan and am probably using 15 a month. I have the 50 just in case, I guess.
  • The tasks are supposed to take no more than 15 minutes each. Very reasonable limit, of course. Once I asked FH to make a list of the top 20 publicly traded companies in Louisville, Kentucky with their websites and Facebook pages. Great work! Then I decided to press my luck and ask them to assemble a list of every beer, liquor, and alcoholic beverage on the planet. They declined that, of course, but suggested we break it into multiple tasks. Good idea!

Are you still reading this? Have you not signed up yet? Click here to sign up and I’ll get $5 off my next bill. But that’s not why I took the time to write this. I’m in love with your service, Ted!

Dear reader, tell me what you think or how it’s working for you in the comments below. I’d love to hear what you think.

UPDATE: Fancy Hands now will buy things on your behalf.  Here’s the link to how.  I’ve not tried it yet, but am excited. We are thrilled that Fancy Hands wrote a blog post about my success using them.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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