Dennis Yu

So you’re a social media consultant trying to generate leads on Facebook?

A couple of days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too?

He didn’t have a Facebook page himself. And when I asked him if he knew what we did, he didn’t know.

Most social media gurus hide behind websites that generate no traffic, landing pages that generate no leads, and email lists with no subscribers. But at least this guy had the courage to dial for dollars, so we’ll give him a star for effort.

Are you selling social media services?

Here are the most common mistakes:

Expecting that you can make a few self-promotional posts and expect the leads to flow in.

You have to establish credibility over the long run, just like you would in person.

Marketing on Facebook without already having a solid web presence and marketing automation in place.

Facebook marketing is just a social version of email marketing. You have to build a list and a steady stream of content nurturing. If your website and email don’t convert or drive traffic, your social won’t, either.

Trying to be everything to everyone.

The world of online marketing is so big. Pick a niche. Maybe you are the social media expert for a cosmetic surgeon. Or you’ve got a lot of experience working with musicians. Or you’re a Facebook ads pro.

To try to cover everything, ironically, gets you less business, since you’re competing against the specialists in so many areas.

So here’s what you SHOULD do:

Celebrate your clients’ successes!

Make it about them, not you. Tell their story with pictures and numbers, not generic “testimonials” or marketing fluff. Make it a “how to” of their journey, like I did with this fitness instructor here.

Share your best tips freely. Sometimes the best things in life are free. Here is how I actually go about optimizing Facebook ads. Will I lose business from sharing our “secrets”?

No, since anyone who would implement this themselves wouldn’t be a good client (likely wouldn’t pay). And those who appreciate paying for service see that I know what I’m doing.

Speak in a tone you’d use with friends and colleaguesDon’t be guilty of making breathless promises, like the shady charlatans of social. You’re a business professional, like a doctor in a lab coat, not a circus clown. You’re well-trained and don’t need to pander.

Would you trust a doctor that loudly proclaimed he was a medical guru?

But what if I’m not an established authority in a particular vertical?

Then get more clients in that area. Let’s say you have 3 clients in the outdoor sports category. Get more of them so you can get deeper.

But don’t choose your niche as geographic. In other words, don’t try to be the best Facebook marketer in Minneapolis, Minnesota. You’re much stronger to choose the type of business you’re specializing in, lest you suffer from trying to become an expert in every type of business under the sun.

Network with the folks who are most successful. You might find that your “competitors” are actually friends. We refer a ton of business to folks that provide social analytics and Facebook ads. And they do the same for us. We know what we specialize in, so we’re happy to retweet and share their content.

Amplify what’s working and cut what’s not. Jack Welch talked incessantly about being #1 in a category or getting out. And being a number 2 is like taking a number 2. Run page post ads to make sure your great content is being seen. Got a bunch of auto dealerships as clients? When you talk about their success, run ads to target other dealerships who are not clients.

Implement these techniques and you’ll have a steady stream of traffic and leads coming your way. No need to cold call ever again.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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