Facebook knows who your friends are, what you did last night, and what you might be doing a year from now.
And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier.
They bought face.com a few years ago for facial recognition technology, ostensibly to help you tag better.
Are you liking the suggestions they make in the photos?
And this morning, I saw the recommendation above, when I was filming at Infusionsoft headquarters.
You can bet that Oculus VR will incorporate many of these features, creating a truly social experience.
Are you a Google Glass person, a Facebook glasses person, or an Apple watch person?
Regardless of which technology option you choose (or if you decide to abstain), from our perspective as advertisers, an amazing world of data is opening up for us to use. Do you see what this means for us as marketers who have to refine our targeting, creative process, and marketing systems?
Are you ready?