Facebook knows who your friends are, what you did last night, and what you might be doing a year from now.
And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier.
They bought face.com a few years ago for facial recognition technology, ostensibly to help you tag better.
Are you liking the suggestions they make in the photos?
And this morning, I saw the recommendation above, when I was filming at Infusionsoft headquarters.
You can bet that Oculus VR will incorporate many of these features, creating a truly social experience.
Are you a Google Glass person, a Facebook glasses person, or an Apple watch person?
Regardless of which technology option you choose (or if you decide to abstain), from our perspective as advertisers, an amazing world of data is opening up for us to use. Do you see what this means for us as marketers who have to refine our targeting, creative process, and marketing systems?
Are you ready?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
