We’ve been bidding $5 a follower on low-income targets.
Who would have thought low-income would have been so expensive?
Twitter’s algorithm sometimes makes insane recommendations.
Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestion at work?
What we have noticed is that when you have a low click-through rate, Twitter begins to suggest higher bids, no matter what the business objective. Sometimes we can get followers for a dime and other times it’s a few dollars.
To get around this, we will increase our audience size and increase our bids.
With Facebook, you know you can hit nearly 50% of your targeted audience in a day, so you have to limit the target size, or else eat up your budget quickly. But with Twitter, that’s not the case.
Readers, what are you observing?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
