Dennis Yu

On This Day - Facebook

I awoke from a dream and didn’t know where I was. The hotel room looked like any ordinary Hilton, but when I peeled back the curtains, I saw the sprawling, dirty metropolis of Beijing.

And I remembered that I was 13 hours ahead– how far I had come, literally. Jetlagged, disoriented– not like the fantasy George Clooney in “Up In The Air”.

Another time, I’m in Minneapolis in my own bed, but it takes a few moments to wipe away the slumber and realize where I am. Being an entrepreneur is sometimes like a horror film that you don’t know the ending of, nor can publicly admit is scary.

My TravelPro carry-on remembers these cities and experiences, but is forever silent.

The “On This Day” feature of Facebook helps me relish the journey. It gives me balance– low moments when I need a dose of humility and reminders of past success when I need cheering up.

One year ago, you were doing something you probably don’t remember well today. But when reminded, the details come back in full HD.

It’s better than the times you move, pausing to rummage through stuff you hadn’t seen in a while. You cherish these memories and remind yourself to follow up on them.

Are you getting these flashbacks from Facebook more frequently in your newsfeed? Do you wish life was not a slideshow that would only accelerate faster and faster with no pause button?

Go to facebook.com/onthisday and remind yourself of how far you’ve come, my friend.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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