6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview.
I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep.
I’m so grateful I chose to forgo that hour of sleep.
And when you look back on your life journeys, you’ll find the small choices that made all the difference.
That interview to share expertise on how Facebook ads led to his invite to speak at the Social Media Club in Oakland.
We didn’t have a projector, so JD asked his buddy, Kenny Lauer, if we could borrow his projector.
In meeting Kenny, I had much respect for the guy who ran events such as DreamForce and Oracle OpenWorld.
And unforeseen to both of us, a few years after that, he ran digital and marketing for the Golden State Warriors.
And then he pulled me in to help him with social ads and analytics, even gave me the wonderful compliment “Dennis has not only been amazing with us at the Warriors but someone I consider a great friend” – wow!
All based on that seemingly random encounter 6 years ago to ask someone if we could borrow a projector.
Kenny was then able to hire Daniel Brusilovsky, founder of Teens in Tech, and co-founder at Ribbon and Imoji.
That led to me being able to work more closely with Daniel, which brought me into his network.
And that’s how I met Christine Stoffel, founder of the SEAT consortium, the highest power network of sports executives and tech.
Then being able to share our experience with the Warriors— how we used social to drive provable ticket revenue.
A close friend of mine, Spencer Taggart, who I also met because of these experiences, has spoken of similar encounters. Spencer once told me…
“I randomly met a famous chef at a trade show and we quickly became dear friends. (Chef Art Smith) Because of this one relationship, we each have new friends, and business partners that have dramatically changed the course of our lives; more than once. I have no clue where my life would be if I hadn’t been willing to step out of my comfort zone and befriended this mountain of a man. Chef’s life has changed in phenomenal ways as well. Follow your gut, eliminate fear, and believe in the power of relationships.”
The chain of events, butterfly style, goes on.
Every decision you make creates your domino destiny, amplifying your future in ways unforeseen to you now.
So the moment you think you’re amazing, consider the folks who have made your journey possible.
I sit with awe and gratitude for the mentoring and friendship I’ve been so lucky to receive.
Yet had I not gone all in on Facebook ads— to literally spend thousands of hours making campaigns, JD Lasica wouldn’t have reached out.
So it starts with you openly sharing something you’ve learned, investing time to get good at it, and building your personal brand.
Share what chain of events created something amazing for you.
Want to read more by Dennis Yu? For more content follow him here:
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