What happened when I boosted a Facebook post for $976.06

This is our 21 year old CEO, keynoting in front of a couple of thousand people.

Pretty impressive, right?

But these moments mean nothing unless you boost them on Facebook.
Here are the most recent posts– and you can see that the ones not boosted don’t get very far:

Now I didn’t originally intend to spend almost a thousand dollars on it.

I had put a dollar a day for a week (so a $7 budget) to see how it would perform (here’s how).
And then I increased the budget over the last couple of years until I’ve now spent almost a thousand dollars.

This content is always good, so by the time 2018 rolls around, I will have spent perhaps $1,400– at about a dollar a day.

You can boost nearly anything to make yourself look like a big deal:

Now it says that 7,000 impressions are paid out of the 13,000 total. But actually, it was the boost that drove perhaps 98% of the traffic here.

This isn’t a bug on Facebook’s part– just that any follow-on interaction after the paid impression counts as organic.
In other words, if I boost a post and it reaches you, then you like it– your 500+ friends that see your like count as organic.

So, if anything, you’re undercounting the performance of your boost.
And that’s not counting the fact that your subsequent organic posts have more power, not just because you have more fans.

Have you considered that you might be under-reporting?

To become more “famous”, you have to associate with folks who are “bigger” than you– people who are your mentors, partners, friends, and fellow speakers. For example, Mari Smith is the queen of Facebook marketing, so she’s in the pages we watch:

So when you get mentioned by Mari, you’d share that post and then boost to a saved audience of Mari’s fans.

This is how to throw fuel on the fire.

Leave a Comment

Scroll to Top