Dennis Yu

I have 602 sales reps right now making just over $1 a day

I’ve spent thousands of dollars over the last year hiring and firing these reps.

(If you’re wondering, they’re not from the Philippines.)

But before I get into how I actually hire that many sales reps, here’s a bit about them:

Most of them make just over $1 a day.

Some have been with me for over two years and make $100 a day, and I promote them when they do a good job.

Sometimes I fire them the first day on the job. But they don’t file for unemployment or complain.

No job is too small and they can cover every type of business, speaking every language.

When they reach out to prospects, they also let them know the friends we and they have in common.

Many have tried hiring these sales reps over the last 10 years, but fail.

Do you know why?

They treat these sales reps like billboards— worse than the folks in gorilla suits on street corners.

By now, you have probably guessed that I’m talking about Facebook ads.

If you conservatively assume I’ve made 10 ads per working day for the last 2 years (some days I’ll make 200), then I make 20,000 ads per year.

Here is my personal account, where I like to do a lot of experimenting before cloning to our client base and community:

It has taken me 2 years to come to this insight.

Case in point:

Last week, I was in Singapore speaking at a conference and visiting a client.

Someone who I didn’t know and had never met saw my status on Facebook and paid my fee for a few hours of consulting.

We didn’t get on the phone to discuss pricing or establish my credentials.

My sales reps had done the work educating this gentleman he was willing to pay upfront before I even walked into his office.

In fact, you’re reading this now because our sales reps are doing their jobs so diligently.

This is a step even more refined than the most sophisticated email marketing trigger systems since we’re not only delivering messages based on the user’s last action (or non-action), but with social context and via video.

These “minions” cannot handle a 20-minute complex sales conversation from first touch all the way to close.

They can each deliver one precise message at a particular time you choose, based on the sequence you define.

Dennis Yu, CTO of Content Factory, shares why you should use Facebook here.

You don’t have a sequence?

Then you will claim that Facebook ads “don’t work”. Just like dieting or exercising doesn’t work if you’re not following a process.

Creating semi-automated experiences that chain together messages (frequent lightweight touches over time) is an assist to what you already do to create a sale.

The barrier is not a technological one, but one of not having the right mindset to begin with.

Any more than yelling louder at a foreign tourist will help him understand your English better, such as making ads in a ham-fisted way.

Now I have to admit something to you.

When I said we have 602 sales reps– well, we actually have tens of thousands.

You see, we have thousands of sales reps delivering messages from Infusionsoft– just like little postmen, but no white trucks.

And we have thousands of sales reps from Google, faithfully delivering our messages when people ask questions on the Internet.

We support our sales reps by being ready to answer the inevitable questions they get along the way.

Behind them, we have other reps, each one trained to handle just one question (not two).

They are in our Remarketing Department, which is the largest department in our sales organization.

We know that the reps who are making the initial contact are only starting the relationship– delivering one message each.

But 2/3rds of the journey is in engaging and converting the prospect to a sale.

That’s the Remarketing Department.

The reps in the Remarketing Department deliver messages like:

  • Since you bought tickets from us last season, we thought perhaps you’d like to see the schedule this season.
  • Because you’ve watched at least 10 seconds of video on how to hire young adults as Facebook marketers, maybe you’d like to see our training.
  • I noticed you came to our store, but didn’t buy something. How about a 20% discount?

Everyone in the company is jealous of the close rates the reps in the Remarketing Department get.

But were it not for the Awareness team doing the work to build custom audiences, primarily via One Minute Videos, email audiences, and website custom audiences, the remarketing team would have nobody to call on.

Treat your sales reps like part of your family.

Train them up, and look after their well-being for at least a few minutes per day.

Don’t just send them out into the world with no mapped sequences, abandon them for months, and chastise them when they return home with no sales.

Send them out in large groups so they can work together, each one responsible for one part of your messaging strategy.

Coordinate their interactions so that each can hand off to another, building a chain of positive customer momentum that leads to a sale.

Have you mapped out your customer journey with such touchpoints– driven dynamically by each customer’s action?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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