Dennis Yu

How to Use Facebook and Your Allies to Amplify Your Exposure

Let’s say you have a one minute interview with Mari Smith.

What’s the ROI?

If you remarket that to Mari Smith’s audience, you’ve created a pseudo-remarketing audience.

Though her audience hasn’t engaged with you yet, because they trust her, that trust confers to you.

This principle is called “implied authority” and you can learn more about it in our influence generator guide.

After all, aren’t you more likely to trust a recommendation from a friend than what an unknown salesperson says to you?

Most marketers misuse this concept– like a celebrity endorsement of Michael Jordan wearing Hanes underwear.

You and I can do it the right way by interviewing high-authority people in areas where their authority and expertise intersect.  Do this by determining where these people fit in your Topic Wheel.

Check out this topic wheel my friend Daniel Wallock created.

Notice how Daniel has articles and interviews with figureheads like Aaron Agius and Neil Patel. These two industry icons are known for lead generation and online marketing, which intersect nicely with Daniel’s expertise in building LIGHTHOUSE clients and running a digital agency. We have our Influence Generator Guide that delves deeper into this.

To harness the power of pseudo-remarketing, you need to build your Content Library, keep it constantly updated, and use the “dollar a day” strategy to boost these posts to fans of those audiences.

You can boost not just people, but organizations, too.

Here’s a speech I gave at SLC SEM, which is the community of paid media professionals in the Salt Lake City area:

So by boosting my Facebook posts to fans of this audience, we are creating implied endorsement, which is a pseudo-remarketing audience.

Trying to establish authority on a cold touch– by insisting to a stranger that you’re good at what you do and that they should give you money– is so hard.

Consider why pseudo-remarketing, which is the concept powering the Dollar a Day strategy is so key to your efforts to drive traffic and conversion.

It’s also a lot more fun.

Here’s Aaron Agius and I celebrating the discovery of Dr. Pepper in Sydney (a soda that’s hard to find outside the United States).

For pseudo-remarketing to work, they don’t even need to say anything about you. In fact, by not giving you an overt endorsement, the relationship appears more genuine.

Pro tip: if you’re interviewing or taking photos with someone at a conference, take your name badge off, which is a dead giveaway that you’re one of many people at the conference. And don’t take a picture in front of the backdrop, which also shows that you were one of 100 people standing in line just for a quick snap.

Ryan Deiss taught me this tip, by the way.

We like to be outside, not in a conference room, where it doesn’t look like we’re in a prison line-up.

Here’s Robert Scoble and me talking about the future of AR/VR.

He’s interviewing me for a video he’s posting on his Facebook page and his upcoming book, “The Outrage Economy”.  And I’m interviewing him on how to generate authority, which I’m sharing with my audience.

Consider what you can do to warm up your cold audiences with a half dozen of these touches. And when you hit them with your conversion ad, they’ll be more likely to buy, since you’ve established some trust in advance.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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