Dennis Yu

Why Billy Gene is the Quintessential American Marketer We Love and Hate

Logan Young and I with Billy Gene at his Office. San Diego, CA

Billy Gene is to marketing as Las Vegas is to America.

Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income.

Like you, I’ve watched his highly entertaining videos for the last couple of years– some of the only ones that I’m actually willing to sit through for an entire 6 minutes, instead of 6 seconds.

Some people may be rubbed the wrong way by his two-story San Diego penthouse, his brand new Bentley, and his big cheery face all over his marketing materials. Not to mention his rain of f-bombs, but that’s Billy being 100% authentic to himself.

If you attended Social Media Marketing World, you saw his 20-foot-tall face rotating above his massive booth. I asked Michael Stelzner, organizer of the conference, how much Billy paid. And he simply smiled, saying “a lot”.

Billy Gene’s Rotating Banner at Social Media Marketing World.

But if you listen carefully to Billy and watch exactly what he does, you’ll see that:

  • He is a world-class attention marketer: Like Billy, you can love or hate Gary Vee or Donald Trump, but you cannot deny their ability to draw attention. In fact, the reason why he calls his company “Billy Gene Is Marketing” is because he took a page out of Tyler Perry’s book, a well-established director. Tyler would place “Tyler Perry Presents” before all of his movies. Like Tyler, Billy strategically captures attention starting with his company name.
  • He shows us how stories sell: Attend one of his free webinars and watch the sequence he follows. It would make a televangelist blush. He can sell hot dogs with ketchup to women wearing all white, or ice to Eskimos.
  • He’s built a network of top digital marketers: He is an expert interviewer who is prepared and doesn’t talk too much. Watch him disarm his guests to get the truly juicy tidbits of knowledge, with or without alcohol involved.

The first time I met him, I was skeptical.

I walked into his downtown San Diego office to be on a Facebook live with him. We had a good show. He demonstrated he was a smart interviewer and gracious host.

But I’ve not seen him on a laptop– I wonder if he even has one.

He’s super quick to reply to messages, since it seems like he does everything on his phone, much like Gary Vee. He’s constantly cultivating relationships, cheering people, and being the life of the party.

After meeting him at half a dozen events, I thought he was a professional party animal.

Then I discovered Reena, Taylor, Daniel, and the other folks that run his company.  He fully trusts them with operations, finance, scheduling, and reporting, while he builds relationships and focuses on what he’s good at.

The Billy Gene Is Marketing Team celebrating after hitting $844k in record sales for April 2018.

He’s a master delegator, like an entrepreneur who doubles down on their key strength and outsources the rest.

Logan and I did a webinar for his Gene Pool subscribers a few weeks ago.  We talked about the latest stuff on Facebook.

Billy Gene and me finishing up our first Facebook Live together.

And then he decided that he wanted to run a flash sale on the spot.

He asked whether we have a course we can include in this sale. So we offered our $2,000 Agency Management Course for $500– to which he bundled in a few of his own things.

15 minutes later, he had collected $30,000.

And then cut us a check for half that, which was a complete surprise.

Behind the media star is a playful, super intelligent, and caring man.

On a personal level, he’s done right by me every time– making introductions, offering advice,
and going above and beyond to be someone who gives more than he takes.

Only someone like Billy Gene can get me up for a 7:30 am mastermind! Here’s Logan and me with Billy & Jim Bunch.

There are a lot of haters and charlatans out there with their rented Lamborghinis and breathless promises.

If you’re not from America, you might find him loud– since personal branding is a very American thing, much like Las Vegas.

I’ve since seen hours of his videos where he’s helping agencies and businesses, one at a time, craft an offer and run a campaign on the spot to drive leads. He’s done hundreds of hours of this, all recorded, which he places in his membership site.

So he’s got the experience and cred, as I’ve seen the results first-hand.

The first time Logan and I entered Billy’s office, we were welcomed like family. (Do you see Billy’s face in the back?)

I’m glad to know Billy Gene since he’s the real deal when it comes to selling, using video, crafting the right offer, driving leads, building relationships, and being a master delegator.

We all have a lot to learn from Billy Gene.

Here’s Billy and me for our 3rd live-stream together. As Billy likes to say, “We’re throwing fireballs!”

What do you think of Billy Gene? What’s something you’ve learned from him?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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