Dennis Yu

Are You Babysitting or Coaching Your Employees?

How often do you spend your time answering questions that could be solved with a Google search?

Micro-managing sucks.

Your team wants babysitting, but they need coaching. Hand-holding quickly shifts from enabling to prohibiting progress.

Jeff Foxworthy puts it bluntly:

  • Answer questions that should have been Googled.
  • Repeat yourself hundreds, even thousand of times.
  • Do tasks for your team instead of with them.

There’s a fine line between babysitting and coaching, especially with a younger staff. Consider this Chinese proverb:

When you empower and train your team you set them up with the confidence and competence (respectively) to succeed.

Who wants to chase their people?

Determine when it’s an issue of staff maturity, training, or integrity.

Low staff maturity means a lack of responsibility, organizational skills, and drive.

We asked Cynthia Johnson, Managing Partner & Director at RankLab, for advice:

“When it comes to coaching your team, you have to do just that. Make them exhaust every possible solution on their own before stepping in to give them the answer. People learn by doing.”

Explicitly encourage people to think for themselves.

One of my favorite phrases is to Train team members to come up with possible solutions before asking for your help. When they do this, they’ll enable themselves to solve their problems 90% of the time instead of needing validation before taking even the smallest of actions.

“I trust your judgment”.

When team members take initiative, but also know to communicate and iterate, the cost of mistakes is low — we can rapidly fix them.

Then a mistake is just rapid testing which is part of the normal process.

In other words, coach them to never bring forward a problem without at least one solution.

If it’s training, shift to a mentorship model; create processes and checklists for team members to learn from and follow. With process and mentorship in place, your team will begin to train itself.

A business exists upon the tripod of People, Processes, and Platforms.

Weakness in any one area cripples the whole business.

Mentorship solves your people’s problems.

If it’s integrity that’s lacking, you probably need a stronger filter for new hires.

Do you see these issues with your staff? What’s been working for you? Let me know in the comments below.

You are right. Let them discover the solutions first then you set in for additional Info. I handled my stuff like that. I gave them Instructions and give them problems and told them, only ask me twice or thrice then they are on their own to provide me a solution before asking me a bunch of questions.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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