Only a handful of people are willing to do what it takes to earn their fame. Although business owners want to build their digital reputation, they often realize they don’t have the time to give their brand the attention it needs to flourish.
Many times, they lack the technical know-how to build and tune a profitable social media engine. Learning how to do it themselves is overwhelming or annoying to most. Without the ability to collect critical tracking data, businesses are caught blind online.
The key to driving sales is developing actionable steps that create measurable results. Everyone should use key performance indicators (KPIs) when setting goals to create relevant advertising content.
If not, your message will not align with your audience, and your return on ad spend (ROAS) will suffer.
This oversight puts a strain on young adults in search of employment. Most businesses can’t risk sinking more resources into branding.
What’s the solution?
Demand for experience coupled with the advancement in social networking have created platforms where the younger generation thrives.
It doesn’t matter what the topic is or how old you are. Anyone can be famous when social media is leveraged the right way.
Business owners know personal branding is important, but they aren’t willing to sacrifice the time to do it right. They don’t know how to collect the necessary components to tell their story.
Young adults understand that bringing together content, platforms, and the right people are components to building a personal brand. However, they struggle to find good employment due to a lack of experience.
These two problems create supply and demand. Supply is the young adults looking for a job and the demand is business owners wanting to build their brand. By uniting the two, a framework is created.
Spencer Porter started his dream that he calls HustleTime. HustleTime is a community of aspiring entrepreneurs. He is young, passionate, and understands how to network. Spencer is only in his twenties and has already been featured in the Huffington Post, the article has over 2,300 likes.
Everyone has the opportunity to start a business selling online by creating information products and being motivational speakers, or coaches.
I spoke at a keynote conference in front of a couple of thousand people. The text from that message was used to create this article, establishing my brand and building my authority.
Content is king
We use video, social, and mobile to amplify our message to thousands of engagements for pennies.
We believe in creating evergreen content that can be run 24/7, 365. This is content that can be linked back to future pieces.
Storing these digital assets in a content library ensures that your content is easy to locate and recycle. This can be as simple as a Google Sheet organized by content, type, and link.
This is like your armory of authority. Each piece of content is a tactical weapon that can be used to grow and build authority.
We then use this content to create if/then sequences that can be used to build a relationship. Just as marriage doesn’t happen after the first date, your audience will not buy after one blog post.
Having the right platform, the right people, and the right message will create that high-authority content. Identify winning content through your tracking and amplify that message to increase your reach.
This method gives you the opportunity to prove you have not only learned what you are talking about but have done it as well. Then you will gain your audience’s trust and find opportunities to teach what you know.
By funneling your audience through the why, how, and what behind your message you build a relationship and gain their trust.
Building authority from scratch
Most people turn to hustle, hustle, hustle. They work tirelessly to create content that goes unnoticed.
The point is to work smarter, not harder. The question you should ask is how do I maximum leverage with the least amount of effort? This can be difficult if you are just starting out.
Unfortunately, if you don’t have authority multiplying zero by a million is still zero. You have to build an ember before you can ignite it with fuel.
Although linking back to your content is an effective SEO strategy, being your own voice of promotion has its limits. There are ways to build authority when you don’t have it. It requires someone that can adopt your brand and promote you.
You can incept your audience by generating mentions, shares on your videos, or holding interviews with established influencers. Piggybacking off an established figure in your space builds implied authority.
It establishes you in that person’s league-leading others to assume you are in their circle.
Do you have what it takes to become famous?
If not, are you willing to find the resources that can help you launch your brand?
This is not a task you have to take on alone. There are many young adults waiting for the opportunity to help you shine. They are eager for the opportunity to help you climb.
These young people act as the missing puzzle piece to your fame. They understand how to create content that will help you connect with your industry leaders.
Getting your content in front of the right audience will open new doors. Your new connections will help you to amplify your content and brand image.
By finding the right people, creating content, and building your brand, your authority will flourish. The road to fame requires hard work, planning, and a little bit of wit.
What are you doing to amplify your personal brand?