Nobody wants to think they’re a bad person. So by cutting you down, they lessen the evil of what they’ve done to you.
When you spot someone bad-mouthing you, start looking for what they’ve done and you’ll find that hidden sin.
When they accuse you of stealing or cheating for no reason at all, they probably just did that to you.
The human mind wants to compensate, as even serial killers in their minds truly believe they are good— even to the point of rationalizing their behavior as a worthy crusade.
When they attack you, also look at their motive. Even ask them if they have a logical reason, instead of an emotional one.
Odds are they are just trying to lower you down to their level instead of trying to help you or do something good for society.
Next time you’re attacked, you’ll quickly spot what they’ve been hiding.
So don’t take it personally, any more than a wild animal who got his paw caught in a trap and is lashing out at you.
Behind the anger, you will find fear and pain every time.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.