Dennis Yu

Back-up plans.

Yesterday a hacker tried deleting all my stuff– and he succeeded.

20 years of code, articles, videos, and other content– my life’s work.

A huge loss– and I feel the sorrow, pain, and anger.

But then our processes and backup systems kicked into gear.

The stuff on my phone is automatically backed up to Google, Amazon, Dropbox, and iCloud– so we have all that content.

While the hacker wiped out our Amazon AWS (including databases and backups), we had another backup in place to be able to restore that this guy didn’t know about.

Two team members, who helped me start the company 12 years ago, jumped into action to lock everything down– closing backdoors, fake accounts, and other traps this guy set up.

Having solid systems and processes is better than insurance. Insurance pays you money when someone or something dies– but doesn’t bring back the original.

How strong are your processes and people to recover when there’s a disaster?

What would happen if a hacker got access to your website, your profile, your ad accounts, your project management system, and everything else?

And would you like to copy our processes, so you don’t have to try to build your own?

Is that worth $500 to you? Message me and I’ll give you ours plus help you tune the bits you need.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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