I’m looking to hire someone who can run ads, manage teams, speak on stage, optimize landing pages, write copy, and edit videos.
Willing to pay $20/hour.
Good luck with that.
Even at $2,000/hour, you won’t find someone– since they don’t exist.
I’ve been in this game for over 30 years and have built a broad range of digital marketing skills– but even I wouldn’t claim to be able to do everything— any more than a great painter is also a great accountant.
Build a team of specialists who are good at just one or two things– you get repeatable excellence and a large pool of people you can develop, while the young adults and VAs get job opportunities and options for growth.
Stop looking for Superman.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
