When I applied for my first job, I had the crushing realization that I wasn’t really good at anything in particular.
So I crammed my resume with tons of small accomplishments and skills to fluff it up.
Everyone else seemed to be so focused and successful– as doctors, attorneys, pro athletes, and the like.
I felt like a loser.
My mentor told me that I was an entrepreneur — my skill was being resourceful, not mastering one thing (like accounting).
And so I left the comfortable corporate world of being an employee to start my own business.
As a business owner, I’ve learned that I have to be decently good at many things, not just one.
You need to learn all business functions– sales, marketing, finance, operations, legal, and so forth— plus go super deep in your niche.
And then apply that ruthlessly against that one niche, you want to dominate.
So if you can’t figure out a resume– which is designed to impress someone else– consider impressing yourself first.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.