Just at a time when Facebook faces greater scrutiny, ad costs are going up, and there are complaints of Facebook having too much power.
I’ve had my own ad accounts shut down the last couple of weeks with no explanation.
These are for well-known brands– and the folks at Facebook ignore our messages.
Hundreds of people are telling me the same thing has happened to them.
Yes on diversifying (to not have all your eggs in one basket)– but if I’m Facebook, this is a wake-up call to build a sales and support team now.
Admirable that Sheryl Sandberg and Zuck believe that they can solve this all via AI (like a nightmare voicemail maze where there are no humans to talk to). But the Silicon Valley way of doing things needs to change– the tech bro dream of software governing utopia is cracking, revealing the true pain and suffering, much like the bums wandering the streets next to the HQ of Twitter and other networks.
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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