The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set.
Why?
Because their clients need more video than images, copy, websites, engineering, or whatever.
And these video people are also boosting posts, even though they’re not formally trained PPC people.
The skill set you need to be successful is not the movie-making producer of feature films, but a content storyteller who is pro at one-minute videos.
Get with the times or be left behind– just like the yellow pages and radio folks that complained about the Internet.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.