When you cut corners on hiring or in your work, you will pay dearly for that shortcut.
I’ve hired some pretty good people— they were not terrible, but clearly weren’t excellent.
And they didn’t work out, even though we tried to help them grow.
We were trying to do them a favor by being kind and accepting less than excellent. And you’ll have a hard time getting them to turn in excellent when they’re so used to getting Cs, which is still passing in their mind.
Excellence is rare and costs more. So when you see people doing excellent work, invest your time with them instead of the squeaky wheel.
As a manager, I’ve made the common mistake of getting so distracted that all my attention goes to the problem people instead of the folks quietly delivering excellence.
Where are you investing your time?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
