Above all else, it serves the needs of the people and wants to prioritize content they’ll like.
And what do people like to see? Intimate, shareable content that doesn’t look like an ad. So how can you guide people through the conversion funnel while still creating this type of content that resonates with people?
Check out tips #3 and #5 from this Biteable writeup that features Facebook Advertising tips from myself and other industry experts.