I charge $1,500 for an hour of consulting.

But time working on clients should be worth MUCH MORE than that if your agency is geared towards performance.

A full day of consulting is $10,000.

But if that’s applied towards an account spending $10,000 a day, which then generates a million dollars of incremental margin over the next year, would you say the client got a great deal?

If you focus on impact and not on selling hours, you’ll not get stuck in the trap that most agencies struggle with.

This also assumes you have the competency and reliability to execute, which is not present in 95% of agencies, if not higher.

Are you charging by time or by the result you drive?

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