But time working on clients should be worth MUCH MORE than that if your agency is geared towards performance.
A full day of consulting is $10,000.
But if that’s applied towards an account spending $10,000 a day, which then generates a million dollars of incremental margin over the next year, would you say the client got a great deal?
If you focus on impact and not on selling hours, you’ll not get stuck in the trap that most agencies struggle with.
This also assumes you have the competency and reliability to execute, which is not present in 95% of agencies, if not higher.
Are you charging by time or by the result you drive?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
