Just as we were taking off.
Would you trust a surgeon who on a whim decided that he wanted to try something new for your operation?
How about a mechanic working on your car saying “Hmm, I wonder what happens if I unscrew that thing?”
So why would you let a marketer do that with your business?
Which analogy do you think is stronger for teaching the checklists behind digital marketing- the doctor, mechanic, pilot, or chef?