I happily evaluate a lot of tools, products, and services– and love to talk about how awesome they are…
If they’ve earned it.
But this company got greedy– they wanted me to COMMIT to the ongoing promotion of their product immediately.
Remember, I don’t even know them yet.
Her rationalization was that providing stuff for free was an investment on their end and they needed to see a return. So I was hugely turned off, as I think you probably would be, too.
This leads to the lesson– the best reviews are authentic. Do such an amazing job for your customers and clients that they can’t help but rave about you.
We all know how important reviews and word of mouth are– earn it.
If you have to awkwardly ask, something is wrong, isn’t it?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.