Dennis Yu

I was just about to hire someone who sounded amazing.

But then I checked his references– and found that he ghosted his previous clients and misrepresented his experience.

Save yourself some massive headaches by talking to the clients they claim to have– before you hire them.

A couple of these folks, who used to work for Content Factory, are even claiming today that they have worked on Nike, Red Bull, Ashley HomeStore, and other companies where they have never been involved.

Simply ask, “Who did you work with at Nike?”

Moral of the story– hire slow and fire fast.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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