Value can be perceived in many different ways.

Our friend Carlos Vazquez charges something like $300 for an hour of consulting via his Fiverr PRO account…

In the package description, he says that they schedule it 14-21 days out since he has limited time. But people can pay an extra $150 to be able to “jump the line” and get scheduled in the next 3 days.

Almost EVERYONE buys this upgrade option.

So now he’s charging $450 for his hour of consulting, which is mechanically the same as selling the hour for $450– but has a way different value perception.

The lesson here– unbundle items from your packages to be able to extract more real and perceived value.

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