I don’t ever “do SEO”— but rank on most of the keywords I care about.
Our website is a piece of junk– haven’t touched it for years and use a $9 theme.
But what I have done is create a lot of content across many channels– and been fortunate enough to have a lot of people share it.
Instead of “doing SEO” (which is something a consultant would like to have you believe can be bought on Amazon and shipped with Prime), you help as many people as you can.
About 20 years ago, I worked for a search engine and built internal analytics– and I can tell you what they are looking for and how things work.
These other “experts” haven’t worked for a search engine, but they have read some blog posts that quote someone else who overhead from some other dude on how search engines decide what’s important.
Friends, I implore you– stop “doing SEO” and start putting stuff out there that’s so useful, people say “wow”!
Then I guarantee you that your “SEO” (traffic you get from Google organically)– will be amazing!
But these consultants– if they don’t have expertise in what you do or your passion– can they actually help you?
I know this will piss off the SEO “experts”– but I thought you should know.