Without that subscription plan, your phone, TV, car, fridge, or even lawnmower is useless.
The new economy is about selling you products but tethering you to critical services.
Because these devices are “smart”– need to talk to the mothership– you must agree to share your data, payment information, and preferences– in exchange for convenience.
Think about what this means for you as an entrepreneur, founder, marketer, or government official.
Politicians won’t know how to regulate this.
The value of a product is largely tied up in bundled services we create.
So the line between products and services is blurred to no longer be a useful distinction.