More importantly, the delicious irony here is that the crisis PR firm hired to sway public opinion is in crisis themselves.
The heart surgeon has been caught smoking.
Facebook ads perform as well as they ever have, but perception is more important than reality– creating very real secondary effects.
If you’re a founder or salesperson, ignore the noise— keep using the tools that work, since these platforms aren’t going away.
However, if you’re a consumer, watch for the Facebook dopamine addiction. It will hook you like cigarettes, dependent upon getting a LIKE fix.
The algorithm designed to capture your attention is WAY more dangerous than any Russian meddling– and there is no visibility on how it makes decisions.
Lawmakers and journalists are not talking about the fundamentals– they are distracted by the latest controversy.