In order to get your customers selling for you, you first need to interview them.

This doesn’t mean getting a testimonial on customer service but conducting an actual interview like a journalist might.

This can also extend to any kind of exchange between you and the consumers, such as speaking engagements, podcasts, and articles.

To fix this, you should shift the perception to maximize authority.

How to get your customers to do the selling for you: By Rick Middlemass

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